ABOUT ME

With a PhD and a master's degree in Design, I am passionate about textiles and materials. My interdisciplinary research through the last years allowed me to improve graphic and product design knowledge and practice. Skilled in design methodologies, computational design, material experimentation, and human-centered design, I am passionate about integrating traditional design principles with emerging technologies to drive innovation and creativity. 


RELEVANT SKILLS & KNOWLEDGE

Design & Creativity: Graphic and product design, pattern generation, speculative design, design thinking, and UX/UI principles.

Material Research & Innovation: Sustainable materials, experimental textiles, visual storytelling through materiality.

Education & Collaboration: Research methods, workshop facilitation, student mentorship.

Software Knowledge: Adobe Creative Suite (Photoshop, Illustrator, Indesign); Corel Draw; Microsoft Office (Word, PowerPoint, Excel); 3D Sketch Up Modelling; Processing.

 

TEACHING EXPERIENCE

2021 - Teaching Assistant [São Paulo State University (UNESP)], Brazil

Course: Research Methods - 30hs

 [Department of Design – Undergraduate Program]

 

2021 - Guest Lecturer [Universidad de Palermo], Argentina

Course: Advanced Design Studies - 4hs

[Department of Design – Graduate Program]

 

2020 - Guest Lecturer [Federal University of Pernambuco (UFPE)], Brazil

Course: Fashion Surface Design – 4hs

[Department of Design, Art, Fashion – Undergraduate Program]

 

2006 - Teaching Assistant (Internship) [Instituto de Ensino Superior (IESB/PREVE)], Brazil

Course: Computer Graphics and Digital Imaging - 80hs

[Department of Design – Undergraduate Program]


LANGUAGES

English (Fluent); Portugues (Fluent); Spanish (Fluent); Catalan (Advanced); Korean (Basic)

EDUCATION

2020 - 2024 - Ph.D. in Design [São Paulo State University (UNESP)], Brazil

Thesis: [Sustainable Textile Surface Design: Processes and Strategies Using Bacterial Cellulose-Based Biomaterials] GPA [4,0/4,0]

 

2017 - 2019 - M.A. in Design [São Paulo State University (UNESP)], Brazil

Dissertation: [Surface Textile Design and Complexity: Investigating Generative Pattern Design and the Use of Computational Algorithms] GPA [4,0/4,0]

 

2007-2011 - B.A. in Design [Instituto de Ensino Superior (IESB/PREVE)], Brazil

Final Project: [Surface Textile Design for the Gisele Armchair] Graduated with Honors - GPA: [9,58/10,0]

 

COMPLEMENTARY EDUCATION

2015 - Continuing Education in Liberal Arts [King's University College - Western University], Canada

2009 - Continuing Education in Jewelry Design - 64hs [São Paulo State University], Brazil


ACADEMIC CONTRIBUTIONS

Organized conferences and workshops on design, sustainability, crafts and material research. Engaged in university volunteering programs, contributing to academic and student support initiatives.

2013~2023 - Workshop Facilitator/Special Lecture

Sustainable Surface Design (2023); 3D Card Making (2022).

Principles and logic of Crochet (2017); Processing and Generative Design (2017).

Kirigami Techniques (2015); Crochet and Knitting (2015).

Fashion Customization (2014); Shibori: Tie dye techniques (2014); Surface Design (2013); Origami Techniques (2013).

Surface techniques: Pattern making (2013).

 

2017 - Event organization - Support Committee

Event Name: Colóquio Internacional de Moda

2009-2011 - Event organization - Executive Committee

Event Name: Diverso Design 2009, 2010, 2011

PROFESSIONAL EXPERIENCE

2023-2024 - Marketing & Design Coordinator, [Autoria Design], [Brazil] [Full Time]

Graphic design and marketing for digital and printed materials. | Developed campaigns, design strategies, and copywriting for sales. | Managed brand identity and social media (Instagram/Facebook, website).


2015-2017 - Graphic Designer, [Freelance], [Brazil] [Full Time]

Graphic design and marketing for digital and printed materials.

2011-2014 - Interior Designer, [H. Razera Ambientes], [Brazil] [Full Time]

Designed residential and commercial spaces, tailoring solutions to client needs. | Developed 3D projects using AutoCAD, SketchUp, and VRay, enhancing presentations with Photoshop. | Managed marketing materials for social media and corporate website.


2010 - Graphic Designer, [MStech], [Brazil] [Full Time]

Created graphic elements and edited academic materials for public schools. | Designed illustrations for educational game software. | Collaborated with designers, programmers, and educators to develop digital learning content using Adobe Creative Suite.


2008-2009 - Graphic & Product Designer, [Substrato Serigrafia], [Brazil] [Full Time]

Developed brand identity and designed business cards, posters, calendars, flyers, and newsletters. | Prepared files for offset/silkscreen printing and finishing services. | Designed stationery products, including notebook covers, notepads, binders, pencil case accessories, catalogs, and packaging.

RESEARCH & PUBLICATIONS

PAPERS IN SCIENTIFIC JOURNALS


LARANJEIRA, M.A.; PEREIRA, J.F.; MENEZES, M.S.; SANTOS, J.E.G. Parâmetros de usabilidade para o design de meias compressivas. Modapalavra e-periódico. v.16, p.1 - 26, 2023.

 

LARANJEIRA, M.A.; MENEZES, M.S. Uma reflexão sobre metodologías para a investigação do design de materiais biofabricados. Cuadernos del Centro de Estudios en Diseño y Comunicación. v.159, p.183 - 189, 2021.

 

LARANJEIRA, M.A.; MENEZES, M. S. Padrões Generativos Complexos Aplicados no Design de Superfícies. REVISTA EDUCAÇÃO GRÁFICA. v.24, p.420, 2020.

 

LARANJEIRA, M. A.; MORETTO, J.; MARAR, J.F.; NAKATA, M.K.; PASCHOARELLI, L.C. Uma análise de metodologias do design aplicadas ao design de Superfícies. REVISTA EDUCAÇÃO GRÁFICA. v.21, p.05 - 20, 2018.

 

LARANJEIRA, M. A.; MARAR, J. F.; LANDIM, P. C.; PASCHOARELLI, L. C.. Design Generativo de Superfícies: uma análise do uso de programação para o desenvolvimento de estamparia. Modapalavra e-periódico. v.11, p.05 - 20, 2017.

 

LARANJEIRA, M. A. S.; MARAR, J. F. Caos e Complexidade: Design de Superfície e os Novos Paradigmas da Ciência. REVISTA EDUCAÇÃO GRÁFICA. v.18, p.204, 2014.

 

LARANJEIRA, M. A. S.; MOURA, M. Design contemporâneo de estamparia: o papel do designer frente às novas tecnologias. Revista Multiplicidade. v.IV, p.95, 2013.

 

PAPERS IN CONFERENCE PROCEEDINGS


LARANJEIRA, M.A.; PASCHOARELLI, L.C.; MENEZES, M.S. A experiência de uso com materiais no design de produto: Uma revisão integrativa sobre apercepção do usuário. In: Colóquio Internacional de Design 2020. Blucher Design Proceedings, p. 51.

 

LARANJEIRA, M. A.; MARAR, J. F. O uso da programação no design de padrões. In: P&D Proceedings 2018 - 13o. Congresso Brasileiro de Pesquisa e Desenvolvimento em Design.

 

LARANJEIRA, M. A.; MARAR, J. F. A programação na formação do designer: uma análise da graduação em universidades brasileiras. In: Proceedings of CIDAG 2018 - 5th International Conference on Design and Graphic Arts.

 

LARANJEIRA, M.A.; MENEZES, M. S. ; MARAR, J.F. O design de superfícies complexas na moda. In: Proceedings of 13th Colóquio de Moda, 10a Edição Internacional, 2017.

 

LARANJEIRA, M.A.; MARAR, J.F. Os princípios matemáticos da trama têxtil aplicados ao design de superfície. In: Proceedings of GRAPHICA 2017 - XII International Conference on Graphics Engineering for Arts and Design.

 

LARANJEIRA, M.A.S.; MARAR, J.F. Design de superfície e os novos paradigmas da ciência. In: Proceedings of the 11th Congresso Brasileiro de Pesquisa e Desenvolvimento em Design, 2014, p. 1865.

 

LARANJEIRA, M. A. S.; MARAR, J. F. A Influência da Complexidade nas Possibilidades Expressivas do Design de Superfície. In: 3rd CIDAG - International Conference on Design and Graphic Arts, 2014, Lisboa, v. v.3. p. 90.

 

LARANJEIRA, M. A. S.; MOURA, M. A Estamparia Digital e o Designer no Contemporâneo. In: Proceedings of the 9th Colóquio de Moda - 6a ed.. Internacional e 8th Fórum das Escolas de Moda, 2013. v. 1.

 

BOOK CHAPTERS


LARANJEIRA, M.A.; MENEZES, M.S. Abordagens Sustentáveis no Design de Superfícies: Uma investigação da Biofabricação de materiais à base de organismos vivos. In: Marizilda dos Santos Menezes; Luis Carlos Paschoarelli. (Org.). Design: teoria, aplicação e geração de conhecimento. 1ed.Bauru: Canal 6, 2021, v. 1, p. 152-168.

 

LARANJEIRA, M. A.; CAMARGO, M.B.O.; MARAR, J. F. Entre o digital e o analógico: Análise da era pós-digital na nova ecologia dos meios para a construção do conhecimento híbrido. In: Fernando Irigaray; Dorival Rossi; Vania Valente; Denis Renó. (Org.). Meios e inovação, design e ecossistema fotográfico. 1ed.Rosario: UNR Editora. Editorial de la Universidad Nacional de Rosario, 2018, v. , p. 58-71.

 

PEREIRA, J. F. ; LARANJEIRA, M. A. ; GUARNETTI, J. E. ; MARAR, J. F. A contribuição do design e da tecnologia assistiva no uso de meias compressivas. In: Luis Carlos Paschoarelli; Fausto Orsi Medola. (Org.). Tecnologia Assistiva: estudos teóricos. 1ed.Bauru: Canal 6 Editora, 2018, v. 2, p. 233-241.

 

LARANJEIRA, M.A.; DUARTE, L.C. ; MENEZES, M. S. ; MARAR, J. F. . Tutoriais online para artesanato e DIY de Moda: Um estudo sobre o fabriculture e o uso das plataformas digitais. In: Broega, A. C. Cunha, Joana Carvalho, Helder Blanco, Manuel García­‐Badell, Guillermo Lucia, Diana. (Org.). CIMODE 2018: 4oºCongresso Internacional de Moda e Design. 4ed.Braga, Portugal: Centro de Ciência e Tecnologia Têxtil Universidade do Minho, 2018, v. , p. 10-17.

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